I've been real busy working to get the site up and arrange my affairs to get legit. I'm still building on the stock needed to prepare for launch. I thought I'd post just because it's cathartic for me to release this energy so I can get some sleep. Anyway, I conducted a survey to get a feel how "Gorda," as a name for my soap will be received on market. I, of course, like the name for so many reasons (it's all in my head cooking up ideas), I think it's market savvy if I can convey what soap is and "why"??? my soap is "FAT." Haha! I feel it perfectly conveys what my product is. I'm holding on at least till survey comes in.
Gorda (f) is derived from the Spanish word for "fat" or "well-fed"
--The origin of certain place names in the United States By Henry Gannett
gordo m (plural gordos)
The grand prize in a lottery (jackpot!)
(affective) Honey ¿Vamos al cine gordo? Can we go to the movie, honey?
Gorda = FAT, "PHAT!", large, big, plump (implied) ... Hey how about this, "Grand Prize in the Lottery!" Soap is fat (mostly). And so is the size of my bars (8 oz/227 g is big!). Did you know Irish Spring wasn't a source of water before someone told you it was a bar of soap? Advertising and marketing is about getting into the consumer's head to influence by providing information the consumer wants to hear, but advertising teaches in the way of persuasion. I did some research off the cuff and came up with Bliss' "FATGIRL" soap line. They sell through Sephoria and other high-end venues. A well received product by a catchy name. So you think that doesn't inspire me? Another company, Big Fat Soap also takes pride in fat and is their claim to fame. If I am to follow anyone in the business I think I'd follow someone who has been there, has done the homework and is successfully doing "it." Caution: Take it all in, but know the final decision will be yours. Hard work.
Other than researching I did soap a restock of Lemon-Lavender-Rosemary soap and cut it yesterday. Today I stamped the bars and set them up to cure. Gotta take some pics and post. I need to package the soaps that have cured to have ready for sell. In the meantime I should get some rest, so I'll say good night.
Sleep well my friends. ♥